The Downing Street Memo and the Freeway Blogger

Signs of the times
Freeway Blogger gives Bay Area drivers something to think about
By Jan Stürmann

So you're stuck in rush hour traffic heading out of San Francisco on Highway 101, surrounded by five lanes of fellow commuters flipping fingers, flossing teeth, or yakking on cell phones. Viacom and Clear Channel billboards promise escape, seduction, and the latest widget. You dull the tedium by tuning into rant radio or NPR platitudes.

Then you look up and see a large man with unruly hair and dark glasses running across a pedestrian overpass. He fights the wind for possession of a 6-by-10-foot cardboard sign. You try to read the letters but can't. As he stops above you and fastens the sign to the fence, the big black letters pop into focus: "Halliburton: Thanks for All the Money! Sorry About Your Kids."

For each minute this sign remains up, a hundred commuters like you will be exposed to the viral message of a man who calls himself Freeway Blogger.

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